Automatic Customers: How to Design User Habits

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In an age of ever-increasing distractions, creating habits in users is become a requirement to stand out from the noise. How do technology companies create addictive products? What are the secrets of creating products customers use everyday? How can you design a product compelling enough to create an "Automatic Customer"? 

Nir Eyal, a Lecturer at the Stanford Graduate School of Business and blogger featured regularly in TechCrunch and Forbes, will share lessons learned about the design patterns companies like Facebook, Pinterest, Zynga and Twitter use to hook users.

This full-day workshop will provide users with a powerful tool kit and framework for creating habit-forming technology products.

Participants will learn:

- The common design patterns of habit-forming products.

- The stages of habit formation and how to optimize for user retention.

- An in-depth look at the psychology of what drives user behavior and how to build products, which cater to core human needs.

- Practical steps for leading a habit design process to ensure your product is used regularly.

About the facilitator:

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded two tech companies since 2003 and today is a Lecturer in Marketing at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at, Nir is a contributing writer and appears regularly in ForbesTechCrunch, and Psychology Today.

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