United States, Austin
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Learn How-to Vet New Product Ideas and Raise Your Odds of Success
Most products fail. Not because they fail to launch what they set out to build, but because they waste time, money, and effort building the wrong product.
At this 1-day hands-on workshop, you'll learn a systematic methodology that raises your odds of buiding successful products.
Running Lean was developed through rigorous testing of Lean Startup, Customer Development, and Bootstrapping techniques, and has been successfully applied to dozens of products ranging from b2c, enterprise, clean tech, and no tech products.
What you'll learn
* How do I find problems worth solving?
* How do I document my business model?
* How do I find early customers and get them to want to pay?
* How do I systematically test my business model?
* How do I build and measure what customers want?
For those of you already familiar with Running Lean, this workshop introduces lots of new content that goes way beyond the concepts and tactics described in the book such as how to run effective run experiments using the Lean Stack (Lean Canvas 2.0), how to get strong commitments from early adopters, unconventional ways for designing your MVP, and more. All illustrated with brand new case-studies.
Who should attend
Anyone involved with bringing new products to market will benefit from this workshop:
9:00am Coffee, tea, and bagels
9:30am Running Lean Overview
11:00am Part 1: Document your plan A
Learn how to document your business model
12:00pm Catered lunch
1:30pm Part 2: Identify the riskiest parts of your plan
Learn how to identify risks and prioritize what matters
3:30pm Short coffee break
4:00pm Part 3: Systematically test your plan
Learn how to run effective experiments
5:00pm Workshops ends
Presenter: Ash Maurya, founder of Spark59, author of Running Lean
Ash Maurya (@ashmaurya) is praised for offering some of the best and most practical advice out there for entrepreneurs. He challenges the notion that start-ups should plan based on gut, intuition and luck. Instead he applies a systematic process for rigorously stress testing your “Plan A” until you achieve a plan that works.
Ash has spent the last two years teaching and refining this methodology through numerous workshops around the world in places like Austin, Boston, London, Dublin, Amsterdam, Mexico City, Toronto, Halifax, Montreal, Vancouver, Rio de Janiero, and Sao Paulo.
“Fantastic real world insights from Ash. Brought together some great concepts I have been studying into a simple implementable process without being too rigid or promising silver bullets."
- Andrew Kemp
“This workshop finally pieced together all the steps to go from idea to market and beyond. Ash was an excellent speaker and really wanted to get his message delivered.”
– Janaka Fernando
Ticket Price: $199
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